Google Adwords what are they doing?

I wasn’t planning to write something this quick.

My personal website is up and running since the beginning of April 2008 and I targetted mainly my visitors from PPC advertising via Google Adwords. I don’t have a big budget but at least that budget was enough to have about 90 till 100 visitors coming to my site per day. I didn’t had any problems with this advertising method since last week.

In my advertisement campaign I had about 30 keywords that mainly drove traffic to my website. Off course the internet marketers that are already longer out there will laugh that I was only targetting my visitors via PPC advertising. I do a lot more to drive traffic but I don’t use all these for my website. Advertising on craiglists, using traffic exchanges and doing article marketing are some of the methods I also use for traffic.

Anyway Google Adwords made my initial 30 keywords inactive. At that time I provided about 1600 keywords where instantly about 1200 keywords where made inactive since they didn’t reach the keyword CPC value.

Now we are again some days further, 1600 keywords are inactive and my advertising budget is completely gone. Google is expecting that I raise my budget with 5000% to be targetted the same way as it did for 1.5 months.

Off course I am not bound to using Google to drice traffic to my site. Honestly I am not capable of having my budget raised that much so I don’t know if you are operating in internet marketing and all related keywords aren’t meeting a CPC value if you would increase keywords by relevance, increase budget or CPC value or that you have a better way to get results out of CPC advertising. My product is costing less then my budget, I have to have at least 300 visitors a day to make one sale and definitely with using Adwords I am loosing big time.

Anyone with similar experiences are invited to comment since I am looking to other ways to reach traffic and get exposure to the product I am trying to market.