Everyone that is building an online presence is faced with creating content for their website. Not everyone starting online has the capabilities to write an article, create a sales letter or a squeeze page simply because they don’t have the experience. There are several ways to have content for your website:
- Write it yourself
- Let someone else write your content
- Append articles in your site
- Syndicate your website with RSS
If you aren’t a writer then you can hire someone to have your website contents written. Content is very strong related to spelling and the use of, in my case the English language. Always use a spelling checker before publishing.
Another way to build a website is the use of articles of someone else that is related to your subject or Niche. You can search various article directories that matches your subject. You can also click here to find content for your website.
You can use RSS feeds from various sources to build your website, but an advice is not to build your website entirely out of RSS feeds or articles from others because your site needs to be unique from all the websites out there. I’ll explain in another lesson about articles and RSS feeds.
It is necessary to have top content. If you have bad content in a sales letter, a website or article than people will not read and skip your content.
Top content consist of a compelling headline and contents with benefits or keywords. The compelling headline and the benefits are most important to sell a product.
There are some tools out there that you can use for generating keywords. The one I use often is the software called Keyword Elite or you can use the keyword tool of Overture or Google to create a range of words you can use in your article. Make sure that in every paragraph you write at least 3% is covered by keywords. So if you have a paragraph consisting of 300 words make sure that you have included 9 keywords in that paragraph.
Keywords are used by searchengines to index your website or webpage so in order to achieve traffic results from a search engine you need to include keywords in your article or minisite squeeze page as well.
If you use Google Adsense or any other related advertisement tool than your keywords will generate content related ads to be displayed on your site for every page you include.
When you start writing an article, write down the keywords that you can think about it first. In the example I used in these set of Articles my first keyword is car, another keyword can be sportscar or even Ferrari or automobile is another word for car. A keyword doesn’t have to be a single word but can consist of more than one word or even a small sentence.
Think about the paragraphs being used: if in one of the articles you explain that Ferrari’s are build in Italy go and create keywords related to Italy like country in South Europe, Italian stallion or something like that.
The biggest thing of all is how to start. A headline will make and break everything you write. A headline has to draw immediate attention to what you are trying to sell or to have an impact on what information you are giving them but at least it should have an action that people are interested in reading more or whatever you want them to do.
A good Free source for how to write an article is: Email Promos exposed, Mini Sites Profits Exposed or the blog of Soren Jordansen.
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